Islands Souvenirs Flaunts Ethnic Hype for Sinulog Cut & Style 2020

By vivomigsgee in Features January 10, 2020

🎼 Sugod na ang Sinulog! Kitang tanan, mag Pit Senyor! ♫

It’s January and for Cebuanos, it means Sinulog! Sinulog Festival, the annual feast of Cebu in celebration of Sto. Nino, the Holy Child, is in the offing. While devotion to the Child Jesus reached a fever pitch early this week via attendance to novena masses in the Basilica, a different type of devotion is also manifested in a very playful enthusiasm such as music, beauty and arts. In a distinctively Filipino fashion, Cebuanos never fail to incorporate a range of events and activities into the grand occasion of the country.

As we look forward to witness the spectacles during the Sinulog Grand Parade on the third Sunday of January, complete your Sinulog festival look with something trendy and Pinoy-style. Thus, this question: “Are you ready with your OOTD this Sinulog?”

With Islands Souvenirs, you’re in for a big treat!

ETHNIC HYPE

Islands Souvenirs Cut & Style is back and it is bringing Filipino’s ethnic pride of arts and culture to a whole new level of fashion. To highlight this activity, Cebu’s most anticipated Sinulog Fashion Event will be themed “Ethnic Hype”, showcasing authentic Filipino patterns that are truly vibrant and powerful; celebrating a grateful nostalgia getting back to our old roots.

Cut & Style 2020 celebrates true Cebuano craftsmanship as the shirts be stylized personally by Fashion Institute of Design and Arts (FIDA) Cebu and cut and embellished by Cebu Technological University students from the Department of Garments. The materials used on styling are authentic Filipino patterns and embellishments applied on ethnic inspired Sinulog shirt designs.

You too can design your own Sinulog outfit at the Islands Souvenirs Cut and Style in SM City Cebu Northwing Atrium. Just follow these simple steps:

1.) Ask assistance from a style guru

Upon entering the Islands Souvenirs Cut & Style premises, the first thing you should do is talk to a style guru. Inquire on what to do, gather some relevant information and ask assistance in touring you around.

2.) Pick your shirt and complete with accessories

Select your Islands Souvenirs shirt, match it with a pattern headdress and complete it with some accessories such as feathers, beads, chords, patch and more. Don’t worry, they will provide you with a basket to put all your selections.

3.) Head to Payment Section

If you’re satisfied with what you’ve selected so far, head to the payment section and pay the corresponding total costs. Cash, credit card, debit card, GCs, and e-wallets like Paymaya are accepted in the store.

4.) Endorse your items to Cut and Embellishment

Drop your items in the Cutting and Embellishing section. From there, choose your stylist and instruct them on your style preference or you can just ask them to surprise you with what their skills can magically do.

5.) Claim and enjoy Sinulog Cut & Style 2020!

You can sit on the bench or run some errands while waiting for your finished creation. You can examine or fit it to check if it conforms to your expectation. To fleek up the party hype OOTD look, enjoy the Spincam 360˚ that is totally lit!

In line with the ethnic hype theme, Islands selected personalities fitting for the colourful and powerful vibe. This year’s Cut & Style fashion show personalities are individuals that have contributed impactful marks in their respective fields. They are: Street Sikat, Online Boosters, Cebuano Powerhouse, Cebuano Creatives and History Connoisseur and The Colors Hype.

This year, Islands Souvenirs is very proud to have a face for the year-long #myIslandsExperience campaign. Revering as the perfect face for the campaign is the award winning host and adventure enthusiast, Drew Arellano. He will kick off his experience as he hype the party and ramp for Cut & Style Fashion Show. Complimenting Drew for #myIslandsSinulogExperience is the recently crowned Miss Millennial 2019, the Cebuana Lass, Nicole Borromeo.